Tuesday, June 21, 2011

Spanish Cerveza Commercials are Serious Productions

Estrella Damm clearly wanted a full out love story to go with their beer commercial. At over three minutes, I don't know how many people are willing to sit through any commercial, but this does have some great views of the Mediterranean Sea, and amazing Spanish crowd scenes, among other tidbits! In many countries including the United States, I don't think many alcoholic beverage companies could get away with such promotions, let alone any other product given the imagery seen here. 

In the age of TIVO this may get skipped over with a quick draw on the fast forward button, but it is definitely worth a quick watch to see what one of Spain's most popular Cerveza brands put together to promote their product. Maybe they will start putting out full length movies or a weekly TV show if this is a hit.



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